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Prevention Working Group
Purpose: The Prevention Working Group will seek to share new
knowledge regarding the consequences of alcohol use in pregnancy,
address identified gaps in FASD prevention, and develop and
promote effective strategies, resources and programs that address
alcohol use in pregnancy. A priority focus is high-risk groups.
COMPLETED WORK:
- Policy Forum and Conference: “Moving Systems to Improve
Women’s Health and Prevent FASD”
- Dissemination of training videos re: prevention; successful
community based FASD public awareness campaigns; and approaches
to early intervention for pregnant women using alcohol
or substances
CURRENT INITIATIVES:
- “Just Found Out You’re Pregnant?” prevention
materials and provincial media campaign available on-line
at www.beststart.org
It’s Never Too Late
Many pregnancies are unexpected, and women may have serious
concerns about alcohol they drank before they knew they were
pregnant. They want to know about the risks to their baby and
what they should do now. The Ontario May 2008 awareness campaign
was designed specifically for women who drank alcohol before
they knew they were pregnant. The campaign shared important
information about safe levels of alcohol use, and where women
can get helpful information. It was planned by the Prevention
Working Group of FASD Stakeholders for Ontario, with funding
from the Public Health Agency of Canada, Ontario Region.
The campaign included the following strategies. Many campaign
resources are still available for use.
- Mall Ads – 25 mall ads were placed
in malls across Ontario.
- Transit Ads – 2,395 transit ads
were posted in bus, street cars and subway cars.
- Electronic
Materials – A range of materials are available
electronically including mall ads, transit ads, posters,
displays, tear off pads, static clings, bookmarks and camera
ready ads.
- Print Materials – Posters, tear
off pads, bookmarks and static clings are available at cost
through the Best Start Resource Centre Online Order Form.
- Displays for Loan -
Displays are available for loan through the Best Start Resource
Centre.
- Local Activities – Links are provided
for local groups on how to plan and implement community activities,
using the materials, and supporting the provincial strategies.
In addition to sharing important health information with pregnant
women, the Prevention Working Group feels that the campaign
was successful in:
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Leveraging Ontario-based expertise in FASD prevention
- Improving
consensus on messaging
- Providing access to high quality,
well researched, carefully developed, sensitive materials
- Increasing access to ready to print and ready to use electronic
materials, saving local design and development costs
- Reducing print costs for local groups due to central bulk
printing of materials
- Providing access to displays available
for loan at no cost
To find out more about the campaign, to view or order campaign
resources, visit:
http://www.beststart.org/alcohol_fasd/index.htm.
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